Products you trust, prices you’ll love

Kroger Brand gives you trusted quality products at budget-friendly prices. No matter the occasion, with Kroger Brand, it’s all awesome...and it’s all affordable.

Personalized Savings from Kroger Brand

Bright Ideas for Spring

The Brunch Bunch

Kroger Brand Naturally Hardwood Smoked Bacon is cured and smoked for a rich flavor that adds a burst of juicy taste to every dish.
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Appetite Appeal

Kroger Brand Frozen Appetizers are clutch when it comes to easy party bites. No prep, no mess and they come together in minutes.
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Easy Lemon Ice Cream Pie

This pie comes together with a premade crust, slightly thawed ice cream and sweet toppings like blueberry waffle wedges.
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Come See What’s New

Take a look at the latest Kroger Brand products.
New Products from Kroger Brand

Budget-Friendly Recipes

Kroger Brand is available exclusively at The Kroger Co. Family of Stores