Legendary Zapp’s® Potato Chips were founded in Memphis, Tennessee in 1987 by two brothers with a recipe for a better potato chip. It wasn’t long before word spread …. and the Zapp’s® movement got rolling! Dirty® Potato Chips get their nickname from the fact that the potato slices are not washed after slicing, leaving the potatoes “as-is” with the natural juices - and real potato flavor - still on the chip. Once the chips are sliced, they head right into a peanut oil blend and cook kettle style to golden perfection. The result is a totally unique crunchy, tastier potato chip with a rich, delicious real potato flavor! Zapp’s® - Authentic, Craft Flavor and Unique, Bold Flavors!