This fluoride free gel toothpaste whitens your teeth by removing surface stains and uses authentic naturally derived ingredients. Our zinc citrate is sourced from zinc, a naturally occurring mineral and xylitol, a natural ingredient derived from birch trees or corn. We've also added natural flavoring for a taste that will make you look forward to brushing. We produce this toothpaste without fluoride because we respect our customers' diverse needs and interests.

• CERTIFIED B CORP: Tom's of Maine meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
• NEVER TESTED ON ANIMALS: Toms fluoride free toothpaste contains no artificial flavors, colors, or preservatives and is never tested on animals.
• NATURALLY-DERIVED INGREDIENTS: Toms natural toothpaste contains xylitol, a natural ingredient derived from birch trees or corn.
• FLUORIDE-FREE WHITENING: Tom's of Maine Fluoride-Free Antiplaque & Whitening toothpaste whitens teeth by removing surface stains.
• GIVING FOR GOODNESS: We believe in giving back. Tom's of Maine donates 10% of our profits to charities. Employees donate 5% of paid time to causes they are passionate about in their communities. Thank you for supporting Tom's of Maine.