Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done.

• Ultra-concentrated, ultra-convenient laundry detergent: 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about
• Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our 100 fl oz bottle.
• Our advanced-enzyme formula fights even the most stubborn stains
• Made with 0% dyes, fragrances, or artificial brighteners
• Free & Clear detergent that’s hypoallergenic and made for sensitive skin
  

Our EasyDose™ Auto Dosing Technology measures the right amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!