Life is complicated. Laundry shouldn't be. With Seventh Generation's new EasyDose Ultra Concentrated Liquid Laundry Detergent we take care of the hassle for you. Just squeeze the bottle and it will automatically stop for you- giving you the perfect dose and preventing you from using too much. What may seem like a little goes a long way. EasyDose lifts stubborn stains and is ultra-concentrated to give you more clean and less waste.

• Our liquid laundry detergent advanced-enzyme formula fights even the most stubborn stains.
• Ultra-concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.
• Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.
• Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!
• Tropical Grove scent made from real ingredients: 100% essential oils & botanical ingredients in our laundry detergent.