Brows for days. Enhanced up to 48 hours. Unbelieva-brow, L’Oreal Paris’ first long wear brow gel, fills and thickens for brows that last. Build and sculpt your dream brow from natural to intense. Formulated with long wear polymers that create a waterproof film to seal in pigments onto brow hair and spherical silica for natural looking color. Waterproof. No smudge. No transfer. Sweat-Resistant. 93% of women agreed it has good wear. * 82% agreed it resists a workout.*