With L'Oreal Feria, what you see is the shimmer. Multi-Faceted shimmering color with 3X highlights delivers intensified, brilliant results. Inspired by fashion, Feria offers a twist on the traditional and gives edgy hair color - from bright red, platinum blonde, rose gold, metallic brown, to blue black hair color, these hair dye kits will transform your hair. Feria's prismatic color spectrum is custom-blended by L'Oreal master colorists for bold, head-turning shades – no appointment necessary. The Power Shimmer Conditioner seals and smooths. Won't wreck or ravage hair.

• L’Oreal Paris Feria Multi-Faceted Shimmering Color with 3X the highlights delivers intensified, brilliant results
• Never leaves hair dull or flat
• Seals and smooths hair, never wrecks or ravages hair
• Delivers trendy, edgy, shimmering, fashionable and multi-tonal hair colors
• L'Oreal Paris Innovation: We are a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics