Highlighted brunette, blonde and grey hair can become warm and brassy over time. Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is enriched with purple pigments. Our color correcting formula neutralizes unwanted yellow and orange tones to help keep color vibrant in between colorings. Say no to brass. Go Purple.

Warnings: this product contains ingredients which may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dyeing the eyelashes or eyebrows; to do so may cause blindness. Avoid contact with eyes and skin (other than areas of application). If contact occurs, rinse thoroughly with water. Keep out of reach of children. Do not ingest. Wash hands thoroughly after use. Do not use on sensitive or irritated scalps.