Highlighted brunette, blonde and grey hair can become warm and brassy over time. Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is enriched with purple pigments. Our color correcting formula neutralizes unwanted yellow and orange tones to help keep color vibrant in between colorings. Say no to brass. Go Purple.

• L'Oreal Paris Elvive Color Vibrancy Purple Shampoo for Color Treated Hair, 6.7 fl oz; Revive brassy colored hair
• Shampoo enriched with purple pigments
• Instantly neutralize yellow and orange tones and nourish hair in 1 use
• For highlighted brunette, blonde and grey hair
• Once a week, massage into hair and leave on for 1 to 3 minutes, Follow with Elvive Purple Conditioner