Turn on your shine. L’Oreal Paris introduces the newest addition to its iconic Colour Riche Franchise: Colour Riche Shine. Experience a hydrating and ultra-radiant, lasting shine effect coupled with a rich color pay-off. Say goodbye to layering lipstick with lip gloss to get the high pigment, high-shine look. Colour Riche Shine delivers saturated shiny lips with ease of speed and application.