MAKING TOOTHBRUSHING FUN FOR KIDS - Our Jack N’ Jill Toothpaste in Flavor Free makes toothbrushing ultra mild but still yum for kids. Young children have a tendency to swallow instead of spitting out, but you can rest assured as this toothpaste is safe if swallowed SPECIALLY FORMULATED FOR YOUNG TEETH - Natural ingredients, such as Xylitol and Calendula, help to prevent cavities, soothe gums, and fight tooth decay all while keeping the toothpaste super delicious for your little one. Our toothpaste is Certified Cruelty-free, Vegan, Gluten-free, Fluoride Free, and SLS Free