Itinera Silky Touch Shampoo with Fermented Rice Perfect Smoothness for Straight Hair

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What is it?Shampoo with fermented rice from Pavia, perfect smoothness for straight hair. (12.51 Fluid Ounce)Why use it?When science and technology meet tradition, the result is truly unique. Originating in an ancient oriental beauty ritual, the main ingredient in our Silky Touch Shampoo is fermented rice water. Rice water, enhanced through fermentation, is rich in nutrients such as vitamins B, C, E. As well as essential mineral sand amino acids, which are effective in maintaining moisture and thus in keeping the hair shiny. The innovative blend of non-aggressive surfactants used in the formula is enriched with plant-derived amino acids with anti-frizz properties, keeping the hair shiny resulting in shiny and easy to comb hair. Pavia is the Italian province with the highest percentage of rice cultivation and the leading producer both at the national and the European level.MILK, VANILLA, MUSK, GREENEau de Riz: A caress with sweet and delicate nuances. A lulling sense of clean freshness. The scent of the skin after a vanilla bath. The dreamy redolence of jasmine at night. A new dawn, an awakening of the senses.Bottle is made of 100% post-consumer recycled PET, bottle and cap are 100% recyclable.Produced and packaged in Italy Dimensions: 6 x 7.28 in

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