Say hello to naturally friendly kids fluoride free rinse in natural watermelon flavor. Thoughtfully formulated with natural watermelon flavor, soothing aloe vera and natural sweeteners. It rinses away particles brushing may miss, cleans and freshen, and tastes so delicious they'll rush to rinse. But buckle-up, there's more goodness: hello contains no alcohol, no artificial sweeteners, no artificial flavors, no dyes and no sls/sulfates. As if that weren't enough magic for one tube, hello is also vegan, never tested on animals (Leaping Bunny Certified and PETA recognized), and made in the USA. Finally, your little one's swish come true.