New look same formula. Water based. Hypoallergenic. Doctor recommended. Bio-match technology. Works the way you do. Bonding love with science. Bio-matched to the body's own natural lubrication. Isotonic water-based formula. Ph balanced. Unscented & unflavored. Not made with parabens petrochemicals or glycerin. Our innovative patented bio-match technology may support the sensitive vaginal ecosystem while providing maximum natural glide. Ce listed. Goodcleanlove.com. Certified b corporation. Women owned. Organic trade association member. Peta. Made safe. I'm green plastic.