CHI® Color Illuminate Platinum Blonde Purple Shampoo

An illuminating, 90% natural shampoo for colored hair.

• Formulated with Silk Amino Complex combining ceramic, amino acids and silk that deeply penetrate the hair cuticle for ultimate color deposit and moisture delivery
• Helps maintain salon-fresh color in natural hair color and color treated hair
• Offers color preservation and color balance in one step
• Creates custom shades by intermixing colors for endless possibilities
• Can be used weekly or daily, depending on desired results
• Free of sulfate, parabens and gluten