Aveeno Positively Pure Shampoo Perspective: front
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Aveeno Positively Pure Shampoo Perspective: front
Aveeno Positively Pure Shampoo Perspective: back

Aveeno Positively Pure Shampoo

10.5 fl ozUPC: 0038137115059
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Discover a new, pure way to refresh and renew your hair. This exclusive Active Naturals® formula, infused with balancing seaweed extract, gives you weightless softness, shine, and healthy manageability.

  • Naturally derived cleansers carefully lift away impurities without over-stripping
  • Rebalances hair's optimal moisture levels
  • Designed with sulfate-free technology for gentle cleansing

Developed by our expert team of scientists and a leading stylist, our Active Naturals® formula harnesses the power of nature and science for beautifully healthy looking hair. Safe for color-treated hair.

  • Refreshes and Rebalances for Healthy Manageability
  • Sulfate-Free
  • For All Hair Types
  • Active Naturals® Seaweed Extract
  • Dermatologist Recommended for Over 60 Years