Kroger Brand products play a central
role in our merchandising strategy The Kroger Company's Manufacturing Division is one
of the largest manufacturers of exclusive brand products in the United States.
We manufacture more than half of our 8,000 private label items in our 42 manufacturing
plants.
Three-Tier Marketing Strategy Kroger brand products are produced and sold in three quality tiers.
This strategy fills the needs of all our customers in the various markets
where we operate. All tiers are value priced to offer shoppers big
savings over other premium, national and economy brand items.
Private Selection® is our premium quality brand
is designed to meet or beat "gourmet" or "upscale" national
or regional brands.
Banner brands (such as Kroger®, Ralphs®, King Soopers®), which represent
the majority of the 8,000 items stocked in our stores, are designed to be equal to or better
than the national brand. These brands are backed by a "Try It, Like It, or Get the
National Brand Free" guarantee.
FMV™ (For Maximum Value) is the value brand which delivers
good quality at a very affordable price.
Manufacturing Facilities Kroger operates 42 (either directly or through operating agreements) facilities
that manufacture approximately 55% of the corporate brand items sold by Kroger.
Additional Private-Label Products Kroger also carries a variety of general merchandise
private-label items, including the following:
Automotive - Moto Tech™
Bath and Body - Splash Sport™, Splash Spa™, and Bath & Body Therapies™
Kitchen Gadgets - Everyday Living™ and the upscale HD Designs™
Office and School Supplies - Office Works®
Natural Foods - Naturally Preferred
Health and Beauty Care items comprise one of the
fastest-growing private-label categories in Kroger. These items, ranging from
contact lens solution to ibuprofen, are provided by outside
suppliers and carry the Kroger label.
To contact Kroger Manufacturing please write us at:
The Kroger Co.
Manufacturing Division
1014 Vine St.
Cincinnati, OH 45202
